For this project, the client, Esquire Bank, required a promotional video for their Growth Assessment tool. The concept was to design a video with a continuous line motif that represents the interconnected steps and results obtained from the utilization of the tool.
In addition, it was crucial to adhere to the brand guidelines of Esquire Bank, which prominently feature black, a colour often associated with power, control, and sophistication. This colour choice reinforced the tool's ability to empower users in assessing their growth potential.
The video's design aimed to be as continuous and seamless as the process of using the Growth Assessment tool itself, demonstrating the value and efficiency of the tool in a visually compelling manner​
