The primary objective of this project was to create a commemorative video for Gibco's 60th anniversary in cell culture research. The company sought a video that would provide a nostalgic look back at their significant achievements and milestones over the past six decades, using a collection of photos that they provided.
My vision for this project extended beyond the traditional photo album concept. I aimed to incorporate modern elements that reflect the various media platforms on which these memories and achievements have been recorded and shared. The video needed to have a powerful impact, conveying not just the company's rich history but also it's continued momentum and bright future.
The intent was to create a sense of excitement and anticipation for what the next chapter holds for Gibco.To achieve this, I combined the historical photos with modern multimedia elements, creating a visually engaging narrative that spans the company's 60-year history.